Caffe Vita Presents


The Legend of Edith Macefield

Most West strategized and created the Steadfast series for Caffe Vita coffee company. Unlike other premium coffee roasters with a national footprint, Caffe Vita has fought to stay independently owned and operated. To tell Vita's story, we decided to point the camera away from the company and coffee altogether. The resulting mini-documentary series showcases other unusual, independent characters that have successfully bucked the system. The series is paired with an online hub where people can commune and share incredible, untold stories of people and places who, like Caffe Vita, stand steadfast.



Content strategy & Script writing

Documentary video shoot

Motion graphics and Animation

Music Supervision

Creation of Steadfast Micro-site



Video Deliverables

Short Film

100k + Plays on Youtube and Vimeo

Featured in front page New York Times article titled: The House That Wouldn’t Budge (or Float Away) Faces a Last Stand


Music By

Odesza, Pickwick, IG88, Lemolo, Kid Smpl, Orcas